Starting in November, select H&M stores will feature shoes that can claim parentage from the acclaimed British accessory line Jimmy Choo. H&M has been famous for snagging killer partnerships with designers such as Comme des Garcons, Stella McCartney, Karl Lagerfeld and Roberto Cavalli.
Jimmy Choo's collection of women's and men's footwear and accessories will launch in about 200 H&M stores worldwide on Nov. 14. Products will include some stilt-like shoes reminiscent of those that became objects of affection after many mentions on the TV show and movie "Sex and the City." There will also be handbags and a small evening wear line.
H&M plans to produce about a dozen shoe models for women and four models for men." Prices for most shoes will be pegged between 40 euros, or $55 at current exchange rates, and 100 euros, or $138, while the price range of the bags will be wider, reaching 200 euros, or $276, for some models," according to a report in Women's Wear Daily.
Retail prices for the Jimmy Choo line start at $175, but that's for a jelly thong or flip-flop.
The most expensive items top out near $2,500 for exotic-skin boots. Most items are about $600. The Jimmy Choo people sought to make it clear that this is not an attempt to launch a modest-priced line permanently. They just want to offer something to the boys and girls who dreams of owning something authentic from the brand without taking out a second mortgage on the house.
Debra Bass, McClatchy/Tribune news ( 23 August, 2009). Retrieved from: http://articles.chicagotribune.com/2009-08-23/features/0908200258_1_jimmy-choo-h-m-stores-shoes
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